Clusters, small business (Five forces, Porter's generic strategies, Essay

Clusters, small business (Five forces, Porters generic strategies, STP with marketing) - Essay ExampleFirst, it preempt use mass marketing strategy where it focuses on medium-end tonus door according to different ages as they have different segmentations. Targeting the mass market may help drive huge purchases of their products for them to survive and stimulate in the international market (Panda, 2008 98). Secondly, the phoner can use targeted marketing strategy. They should focus on mellow income individuals by tailor making high quality doors. By communicating their value proposition well, they will be able to attract and retain many customers internationally (Tyagi & Kumar, 2004 72). Thirdly, they can use tradeshow marketing strategy. It should go into in Trade Fairs, Chinese Guangxi - Southeast Asia Business Expo, the CAEXPO as well as other transnational commodity fairs so as to attract two local and international customers. Finally, the company should use global marketin g strategy. The company should have sales agents through other countries door expositions in Europe so as to expand its customer base (Nijssen & Frambach, 2001 45).It helps the company to analyze the industry and the market in which it will operate. This theory can equally help the company attract current buyers and future buyers over the world especially in Europe market. The company can use personalized or secernate go so as to win customers thereby avoiding the threat of new entrants that may decrease profitability or take away some customers (Hill & Jones, 2010 179). The personalized of differentiated products can create customer loyalty to the companys brands thus creating a barrier to entry. To protect itself from the threat of substitute products, the company should develop high quality state-of-the-art doors with low ease of substitution (Roy, 2009 64). This will increase the customer satisfaction thus reducing buyer propensity to substitute. Further, the company can imple ment loyalty programs to reduce bargaining power of