Walt Disney Company Analysis and Marketing - 2995 Words

WALT DISNEY COMPANY PROJECT With a dream and an ambition, a young man, Walt Disney arrived in Santa Fe California with a cartoon character named Alice. Within months after the Alice cartoon became a hit, Walt and his brother created the Disney Brothers Cartoon Studio, which after a couple of years was renamed to Walt Disney Studio. In 1928, five years after his arrival to California, Walt was able to introduce a new cartoon character, Mickey Mouse. With this introduction, people were seeking amusement and to get their minds away from the gloom of depression. Since then, Walts ideas and involvement in cartoons led to further success. And success did not stop there, it progressed to what we now known as one of the most creative empires†¦show more content†¦Through its Disney stores it is targeting young todlers and children with its toys and videos. Then with its TV networks, it is targeing both younger and older crowd. The networks consist of TV-Disney which targets the kids with the entertainment of s howing cartoons and many of the Disnys popular movies to its ABC network which targets many of the adult vievers. Another way that Disney targets both the children and adult is by having the people cme to the stadium to watch their Anaheim Angels, and to the hockey rink to watch their Mighty Ducks play. To increase the number of their visitors and to meet the demands of their visitors, Disney has created a website that allows people to chose many options and create their own experiences. At the Disneyland website, a family can create an experience that best suits them. A family member can choose an experience that ranges from a family experience with toddlers or kids or with teens. For a vacation with the toddlers, the families are recommended attractions that emphasize fun instead of fright, and to take them to live shows and parades with the Disney characters, then where to have all the meals for the day and where to shop for toys and gifts. For those with the kids, they recommend different restaurants and attractions that are suited for that age group, which include thrillig rides and interactive shows. And finally or the teens, they recommend highest, fastest andShow MoreRelatedMarketing Analysis : Walt Disney Company810 Words   |  4 PagesThe Walt Disney Company must penetrate global market with its existing products, create a collaborative culture of kids and family oriented that brings family together, satisfy shareholder with their financial need, expand new portfolio and lead in the digital and internet world. Disney needs to diversify into new products and services to keep up with its 20% projected growth and develop a market using its brand a household name for many millions of consumer throughout the world for an expansionRead MoreWalt Disney Value Chain Analysis Essay1360 Words   |  6 PagesChain Analysis By conducting a value chain analysis for Walt Disney Company, I will be able to accurately show the â€Å"parts of its operations that create value, and those that don’t† (Hitt, Ireland, and Hoskisson, 87). The value chain is segmented into two categories: support functions and value chain activities. Support functions include finance, human resources, and management information systems which â€Å"support the work being done to produce, sell, distribute, and service the products [Walt Disney]Read MoreWalt Disneys Corporate Strategy1274 Words   |  6 PagesWalt-Disney Walt-Disney Company’s Corporate Strategy The Walt-Disney’s corporate strategy is to create a professional focused content. 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As Walt Disney continued to dominate otherRead MorePixar Of Pixar Animation Studios1106 Words   |  5 Pagescapital into the company. Pixar revenue has been doubled significantly during 1995 to 2003 especially after releasing Toy Story series. The significant milestone in Pixar history was when Walt Disney acquired the company by 5.7 billion dollar. In This paper, strategic decisions and application will be discussed and analyzed. Also, recommendation for maintaining the high level of Pixar business will be revealed and diagnosed. In addition, financial standing status before and after Walt Disney acquisition